Course Syllabus

RTV 240

Television News Fall 2006

Instructor:                                 Professor Pat Hahn

Office:                                      U-11

Phone:                                      744-1150 ext 2964         Email: phahn@palomar.edu

 

Office hours                              Tuesday 11-12 noon, T Th 1-2pm, Monday & Wed 2-3pm

Web page                                 http://daphne.palomar.edu/phahn/default.htm

Messages:                                 voice mail, (24 hours) ext. 2964; or communications administrative department assistant, ext. 2440

Class meetings: Tuesday and Thursday 2:00-5:50 in Q-1 along with one Saturday for live broadcasts.

Required text:       Broadcast News Handbook 2nd  edition  Tuggle, Carr, Huffman

Course description:

You will learn the principles of producing, scripting, news gathering, photojournalism, studio work, broadcast news ethics and editing of television news. You will have practice in planning, writing, editing, reporting, video shooting, and producing television news broadcasts. The above will prepare you for production of newscasts for airing on cable television. You will learn the R.T.N.D.A. Code of Ethics.

Overview

Welcome to the Primetime Palomar staff. This course is designed to give you professional training in the field of TV news and to provide the campus and the local community with a high quality weekly television newscast. Being a part of the Primetime Palomar, news team is a tremendous responsibility. Everyone on the staff will be counting on you. Missed deadlines and absences without prior notification will not be tolerated. You can expect to work a lot of long and hard hour. With all this in mind, remember you will not only gain employable experience but you will have fun at the same time.

 

 

 

 

 

GRADING PACKAGES:  MAJOR & MINOR GOALS

 

This semester’s package grading will involve a mastery-based system, which means you must demonstrate your ability to reach certain industry standards.  The system is based on a combination of major and minor achievements/goals.   The following grading scale will be used:

 

TV Producing - Package Grading Scale: 

 

A = All major and minor goals achieved  (95)

 

B = All major goals achieved; Some minor goals not  (85)

 

C = Most major & minor goals achieved (75)

 

D = Some major goals achieved; some minor ones achieved (65)

 

F = Few major and minor goals achieved (55).

 

For each grade, the instructor reserves the right to reward excellence and hard work w/in the grade category by assigning a plus.   The plus will add 5 points to an A (bringing the total grade to a 100) and 3 points to B’s through F’s.   The professor also reserves the right to assign minuses in cases where students are on the border of achieving the goals but don’t quite fulfill requirements.


Teamwork:  While each of you will receive your own grade, it is VITAL you work as a team.  Reporters need to share their vision of the story with their photographer before the team goes into the field.   Reporters should also consider their photographers’ ideas and suggestions.  The same is true in the editing process.  In our effort to constantly improve our craft, we should all be open to input and feedback from others.

 

So, what makes an exceptional story?  What constitutes high quality work?   The following is a list of criteria (major and minor goals) by which your work will be judged.

 

 

 

 

 

 

 

 

 

 

 

 

PACKAGE EVALUATION:  REPORTER/PRODUCER  (Separate Page)

 

 

MAJOR GOALS:

 

___ Solid Story Subject/Idea

___ Multiple & Diverse Sources (reflecting various perspectives, taking care to

       include non-dominant groups/voices whenever possible)

___ Good personalization (when appropriate)

___ All Facts Correct, issues researched, no major questions left unanswered

___ All statements attributed to sources (when necessary)

___ Clear & Concise storytelling.  Strong organization/story logic/flow of info.

___ Effort at visual storytelling. (Visual opportunities provided for photog at

       varied locations)

___ Writing to video (No wallpaper)

___ All deadlines met: SDF, outline, and tape & script in on time.

 

MINOR GOALS:

 

___ Best Stuff First

___ Strong Sots:  Sound Bites for color/emotion/context/detail, not facts

___ Natural Sound scripted in (when appropriate)

___ Logical transitions into and out of bites

___ Conversational & Active Writing (avoid clichés)

___ Standup In Context of Story; Appropriate dress and demeanor for story

___ Well-paced and voiced reporter track

___ Appropriate Runs time for subject (scope) of story

___ Appropriate use of graphics, following standard procedures (if needed)

___ Borrowed video properly credited

___ SOP: Finished script follows guidelines for copy, supers, hit times, trt.

 

NOTES:  (See attached)

 

 

 

 

 

 

 

 

 

PACKAGE EVALUATION: PHOTOGRAPHER/EDITOR  (Separate Page)

 

 

MAJOR GOALS:

 

___ All Video and sound of broadcast quality

___ Visual variety provided: Sequences with more than two shots/angles/povs

___ Proper mic used for interviews (Hand-held vs. Lav; Not Nats Mic!!)

___ Clean Edit:  No flash frames, major edit glitches, or dirty video/sound

___ Standard pad procedures met (:02 front/:05 back)

___ Audio location correct (Ch 1 primary/Ch 2 nats) and split channel

___ Audio levels correct and consistent

___ PKG Package makes deadline; Tape labeled correctly & cued

 

MINOR GOALS:

 

___ All shots stable, in focus, proper horizon/not crooked

___ Color correct on all video (proper white balance - no blue or yellow video)

___ No “hot” or exceptionally dark video

___ No unmotivated tilts, pans, or zooms (Cam moves edited correctly, if used)

___ No violation of the 180 degree rule

___ All interviews well-framed, well-lit, and have good sound.  Cam at eye level;

rule of 1/3rds followed- looking room; subject in context with story with

good background and depth of field; good mic placement; no hand-held

mics or black mic cords in shot (unless conditions warrant); headphones

worn during interview

___ Nat Sound captured, used, and audible; Does not conflict w/ reporter track

___ Available video is edited to reporter’s track/script (Say Dog: See Dog)

___ No Jump Cuts (Cleanly-edited match-action sequences)

___ No unmotivated dissolves or special effects

___ No clipped audio

 

In addition your final grade will be based on completion of Text Book chapter assignments.

 

 

REMEMBER

Completeness (who, what, where, when, why, how answered)

Active Voice (noun=>verb=>object)

Conversational style. Write like you speak.

CG Cut Sheet

Anchor intro and tag included

Timing/Deadlines (pkg length meets time given by producer, done on time         

Completion of assignments and deadlines

Each member of the class will complete numerous lab exercises covering the topics presented in the class. On several of your lab assignments, you will be a member of a production team. You are required to participate fully on each lab assignment given to you.

Any package that does not make air is an automatic F.

You are required to complete all assignments on time. This includes not only the due date but also the time deadline. Any package if your assignment is not ready. There can be no excuses as to why an assignment is not completed on time. The assignments you are given through out the semester are extremely important to the success of each broadcast. Your colleagues are counting on you. Further more employers will expect this discipline.

This is a news production class. Nothing can be late. Everything must be on time. No excuses.

The quality of your work is also vital. Remember, the work you do reflects on the entire staff. Everything you and your colleagues produce will be seen and scrutinized by the viewing public.  

Writing

Through out the semester you will write numerous news stories. These will vary from 15-20 second readers to full packages. Writing is the foundation of any news story. You will learn to write in conversational broadcast format.

Resume tape and string book.

This is a highlight tape of everything you worked on over the semester along with all written work you have completed. The tape should be no longer than five minutes in length. This tape along with your written samples can be used to show examples of your work to potential employers.

 

Participation

1)         Attendance is vital to your success in this class. Good attendance is not only required by the college but will be expected by your future employers. Good attendance includes being on time. The television production industry lives and dies by the clock and so should you.

2)         Improvement and dedication. This part of your grade is based on how you approach your assignments. Do you meet deadlines? Are you creative and thorough? Are you a team player? Do you try and improve your skills? Do you demonstrate a complete knowledge of journalistic ethics and professional standards?

Story assignments:

The instructor and assignment editor may assign stories to you for inclusion in the Primetime Palomar newscast, but in the absence of specific story assignments, you are expected to enterprise your own. This is why beat checks are so important. Stories must have a solid news angle and be feasible to obtain. Story ideas must be approved by either the instructor or news director.

The date of assignment begins when a story idea presented by the reporter has been approved by the instructor.

Package productions will be closely monitored by the instructor.

1)      At least two sound bites must be included in each package, and they must be of different people.
2) The word-processed script must be approved by the instructor or news director before editing begins.
3) Inferior shots (poor lighting, bad framing, etc.) and inferior audio may not be included in any package production. reshooting/rerecording may be necessary to meet minimum standards.
4) No packages will air until all standards for production and writing are met.

Quizzes:

The textbook should be read during the first half of the semester. Quizzes will be given for the various chapters.

Attire: you must dress appropriately on those days when you are scheduled to appear on-camera or conduct interviews. Business dress is required for studio appearances and all interview assignments.

 

 

Equipment/Edit Suites

Equipment: Through out the course you will need to check out and use expensive and delicate broadcast equipment.  You are responsible for this equipment while it is in your possession. Follow all guidelines and policies for equipment check out. Copies of these guidelines are posted in the U building.

Disregard for policies of use or the lack of proper care of equipment in the labs will result in the student being prohibited from using the lab equipment.

Edit suites:  The majority of the footage you shoot will be shot on beta sp. Therefore to save time the primary edit suite for Primetime Palomar will be the Grass Valley suite. With permission from the instructor or Greg Baker or the Prime Time Palomar Chief Editor students who have completed the RTV 275 Avid class can use any of the Avid systems. Students who have completed the RTV 170 course will be allowed to use the FCP systems but only for emergency situations. 

Instructional Associate:  Mr. Greg Baker Room U-1 EXT. 2447                            

The primary responsibility of this person is to support and assist students checking out equipment and scheduling necessary lab time for editing. It is strongly recommended that you use Mr. Baker’s expertise and services. His job however is not to do your work for you. If you need special help, please see me at posted office hours or schedule time with Greg Baker.

 

 

 

 

 

 

 

 

Beat Assignments

A reporter's “beat” is his or her established area of coverage. Since the reporter is the person “in the field,” they should know more about what’s happening than anyone else. To “walk your beat” is to seek out all the news about a department on foot and by phone in order to cover it thoroughly. This must be done at least once per week. The beat reporter must inform the producers and the assignment editor of any and all story leads.

Your primary sources are: Directors, chairpersons, instructors, deans, and department secretaries. Beat sheets need to be completed and turned in each Tuesday at the start of class.

To Cover A Beat

1) As soon as you are assigned a beat, get to know your primary sources and establish regular times to check with them each week. Be sure to tell them where they can reach you or leave messages.

2) Make the rounds of all the basic sources. Introduce yourself to them; let them know you are interested in anything that is happening, regardless of whether you think it is newsworthy.

3) Department secretaries are your best friends. They know everything that goes on in a department and can help you gather information, which can be passed on to you.

4) Make a point of listing the correct spellings and identification of all your beat contacts/sources. You should have their phone numbers, e-mail accounts, and office hours.

5) Have your reporter’s notebook and a pen with you at all times. Always be prepared to take notes, even during casual conversations or during one of your classes. This is a good habit to make. 

6) You may let a sources see part of a story to check facts and figures for accuracy. NEVER let them see your final story before it airs. This is against Prime Time Palomars policy. Remember the source has no right to demand approval of your story before it airs.

7) Never make promises to a source regarding the airing or editing of a story: these matters are beyond your control.

8) If at anytime a source pressures or hassles you, refer them to the instructor.

9) Always think in terms or your audience. Is this a story they would like to see?

10) If you make mistakes-and everyone does-admit them and correct them promptly

 

 

Prime Time Palomar Beats

Associated Student Government (ASG)

Facilities

Campus Police

Public Information Office

Governing Board

Faculty Senate

Boehm Gallery

Athletic Department

Communications Dept

Performing Arts – Music

Performing Arts – Theater

Performing Arts – Dance

Inter-Club Council

Education Centers

Wellness Center

Presidents Office

Transfer Center

Cafeteria

Career Center

Child Care Center

Community Education

Worksite Education

KKSM Radio

Health Services

Disabled Student Programs and Services

Library

Educational Television ETV

Speech Team

Fashion Department

Art Department

EOPS

The foundation

Local Community

 

Writing /Editing a package -Step by Step

1.         Choose Story

2.         Set up interview with subjects/sources. Time and place.

3.         Research story and come up with an angle for the story.

4.         Compile a list of ten questions to ask during interview. Questions are based on your research. You should already know the answers to most of the questions.

5.         After interview, shoot b-roll needed for your story. B-roll is based on answers given during interview. This should include your interview subject doing things such as walking, talking on a phone, doing a variety of things. These are great cut away shots.

6.         Record a minimum of: 60 of Nat sound in the room where the interview took place. You may want to hold a piece of paper up with the words not sound in front of the lens. This helps identify it later.

7.         Log all of your footage. Use the log forms. This should include a brief description of each piece of video including In and Out time codes. Basically, a new shot is every time the camera starts and stops.

            Exp.    In 1:01:12:00 – Out 1:01:41:00

Sound bite President Deegan  “I think eating at the Palomar College cafeteria is a wonderful experience”

In 1:07:03:01 b-roll Pres. Deegan eating a hamburger

8.         Once you have logged all your footage, decide on the angle of your story. Example: Eating at the Palomar College cafeteria is not as bad as people think.

9.         Your next step is too narrow down all your footage to only what you will use for your story.

10.       To do this use an “EDL” Logging sheet.

11        Go to your Window-Burn log sheet and locate sound bites that can be used to tell your story.

12.       Transfer information to your EDL logging sheet.

13.       Next, write your story using the information on your EDL logging sheet.

14.       Start with locating your first sound bite. Most stories start with a problem. Remember most news stories use the diamond method however you can write it in narrative chronological form.

15.       Write lead-in to first sound bite. Be careful not to write an echo lead.

            Example: Narration: “Forget leaving campus for lunch and losing your parking spot, a great meal is as close as the Palomar College cafeteria”?

B-Roll- Students running to their car, standing in line at fast foot restaurant, pulling out their wallets, driving back to campus, searching for a parking place. Running to their next class.

Sound bite student at Palomar College cafeteria: I think the food here is as good as anywhere else………..

Narration:  The Palomar College cafeteria now has over 50 types of food to choose from

Sound bite Pat Barret director of cafeteria: “We now have Chinese, Pizza, and even a vegetarian meal”

Narration tag: Yes, the next time you have the munchies and not a lot of time head over to the Palomar College cafeteria, you might be surprised.

16.       Tell the story using narration and sound bites.

17.       Basically it is narration, sound bite, narration, sound bite.

18.       Use the narration to summarize the story and explain the details of the story.

19.       Use the sound bite to emphasize the points of the story.

20.       Use the diamond method.

21.       Be sure you answer the five W’s.

22.       Keep in mind the ANGLE OF YOUR STORY.

23.       Keep it simple.

24.       Now that you have written your story, it is time to edit.

25.       If using a digital editing software, log and capture only the media required from your script onto the hard drive. 

 

PAGE F TEST

 

P-        ARE THE WORDS PRECISE? Read Appendix word usage in the book

 

A-        IS THE STORY ACCURATE?

 

G-        IS EVERY ELEMENT GERMANE OR RELEVENT TO THE STORY?

 

E-        ARE ALL ACTORS TREATED EQUITABLY?

 

F-        DOES THE STORY FLOW? Use Tie-writing-each part of the story must flow seemly into the next

 

Connect the Story to Deeper Themes

Project for Excellence in Journalism

"The best stories reach us on some elemental level. They talk about a mother's love for her children, a husband's pride in his country…There's something very important that's always going on in a very simple way in good stories." NBC correspondent John Larson

Look for the story of why things happen the way they do and then look for a way to tell that story. One way to do so is the way Robert Caro told the story of the re-making of New York City by Robert Moses, the most influential man in the nation's biggest city who never won an election.

Robert Caro's The Powerbroker isn't just a biography of Robert Moses. It's about how power works, how the most influential man in the country's biggest city never won election, about urban planning, the unseen forces of power.

The deeper theme here is that someone behind the scenes is often more important than the public official.

What is the fight really about? Why is Tom Delay suddenly allied with a liberal on this? Or why has this tiny difference over policy threatening to scuttle a bill that was all but finished. Why is it John McCain and Pat Robertson hate each other so much even though both are quite conservative?

Or consider these two consructions: Tim McVeigh may be the most important influence in public architecture today.

Osama Bin Laden is the primary architect of American foreign and domestic policy today.

 

 

 

 

 

Prime Time Palomar Staff Descriptions

News Director

The News Director of Prime Time Palomar supervises the management of the entire news program. This person is responsible for the overall effectiveness, look, feel, and accuracy and content of each newscast produced during the semester.

The News Director works with their team of producers in deciding the types of stories that are run. Examples: Hard News, Sports, and Entertainment. They also decide the amount of coverage of each category. The News Director may decide example to increase the amount of entertainment news and lessen the amount of hard news.

This person is in charge of script approval. For Prime Time Palomar the News Director prior to editing must approve all scripts. The News Director will check for accuracy, quality, content, and story length with the reporter. The script is first approved by the Producer.

All staff members report to the News Director.  This person has the final authority in all cases.

A student may hold this position for no more than two semesters. This allows other students to hold this position.

 

 

 

 

Producer 

The Producer of Prime Time Palomar supervises and coordinates the overall content and flow of a newscast they are assigned. They help determine the story selection and story order with-in a newscast.

The Producer decides how much time each story will get. This is determined at the producers meetings, which the producer must attend along with the block producers and assignment editor.

The Producer decides which reporters will cover which stories.

The Producer writes the teases and show open.

One of the biggest jobs of the producer is producing the rundown sheet.

The Producer plans graphics needed for the newscast.

The Producer keeps track of time of the newscast and makes decisions on the rundown schedule based on that time. 

The producer must be able to make split second decisions.

The Producer must have the ability to minimize mistakes and overcome them.

The Producer will check all scripts for accuracy, quality, content, and story length. Afterwards the scripts are turned over to the New Director for final approval. 

 

 

 

Assignment Editor

The Assignment Editor is the coordinator and scheduler of the reporters, photographers, and writers. 

They decide who is covering which story, where they go and when. This includes reporters, photographers, and writers.

The Assignment Editor is the HUB of the news operation. They must be informed of every single story thru out its development. Another words they must be kept in the loop.

All reporters, photographers, and writes must report to the Assignment Editor on a daily basis as to the status of their assigned story.

The Assignment Editor must know the status of any stories at any given time. The News Director, Producer, and Block Producers rely on the Assignment Editor for this information. It is vital.

The Assignment must make sure that everyone gets the information, time, and assistance needed to complete their assigned tasks.

Reporters

The reporter is the eyes and ears of the public. They are on the street each day generating stories of the day’s events.

The reporter’s job is to inform.

The reporter gathers all the facts of a story and then summarizes them in a clear and concise report to the audience.

A reporter must be driven to be the best and the first with any story.

The reporter is not the story and should avoid being so at all costs.

The reporter writes each story they report on.

The reporter in many cases also will edit their stories.

The reporter works closely with their Photojournalist and Editor

Photojournalist

A photojournalist has the responsibility of video taping everything that goes on the air except what occurs in the studio.

A Photojournalist must think in terms of gathering the pictures that help to tell the story. They must think like a reporter and an editor.

A Photojournalist always asks themselves the question, “what can I shoot that will help clarify and enhance the story.

A Photojournalist many times conducts interviews while shooting the video. A Photojournalist many times works alone and therefore is responsible for gathering information.

A Photojournalist can work alone but a reporter cannot work without a photojournalist.

A Photojournalist job is many times thankless despite its importance.

Anchors

The Anchor is the central focus of a newscast. Every story is either read by them or introduced by them. They are very much like a master of ceremony.

The Anchor must be clear and concise. They must have the ability to grab the attention of the viewer.

The Anchor is the key sales person of the newscast. They sell each and every story to the viewer. They also sell themselves to the viewer.

 

The anchor must understand the news they are presenting, have the ability to write well and be trusted by the viewer.

The anchor must be a great communicator.

Chief Editor

Chief Editor is responsible for assigning editing assignments to the editing crew.

The Chief Editor makes decisions on who will edit what stories, packages, promos, and graphics.

The Chief Editor is responsible for the technical quality of each editing production. This does not mean they need to view each package but they must instill in their editors that everything must meet NTSC standards. They are ultimately responsible for any problems.

The Chief Editor is the editing suites problem solver.

Editor

The Editor is a master storyteller and vital to every newscast.

The editor combines narration, video footage, Nat sound and interview segments to tell a compelling story.

The Editor works directly with the reporter to produce the best story possible. They may offer advice or suggestions to enhance the story.

The Editor is the last line of defense before a story is aired. They not only put the story together but must also make sure it meets NTSC technical requirements.

The Editor follows direction from the Chief Editor.

Field Producer

The Field Producer helps coordinate the logistics of an interview with the reporter, photographer, and interviewee.

The Field Producer is first to contact the interviewee to set up time and location for the interview.

The Field Producer offers suggestions for interview questions and b roll shots.

The Field Producer is in charge of field logs and release forms.

The Field Producer contacts the Assignment Editor as soon as interview is completed.

Before Reporting, Ask These Three Questions

Project for Excellence in Journalism

For each story, before you start your reporting, when you are just conceptualizing coverage, begin this way:

Ask,

  • Who are the audiences for this story? Some people call these multiple audiences stakeholders.
  • What information do they need to have in the story so they can make up their own minds about what to think?

    For instance, if the story is discussing a piece of legislation, can a citizen actually understand how that legislation would affect them from the story?
  • What is missing?

    How do you make local connections to the Asian economic crisis, for instance? The Portland Oregonian by following an Oregon potato from harvest until it was sold as part of a large order of French fries in a McDonalds in Singapore?

    This approach has another virtue. It not only helps you think about the audience. It helps you reconsider your source list, where you go for news. Most likely, our source constituency is not broad enough.

 

 

 

NEWSWORTHINESS

 

1.                  TIMELINESS

 

2.                IMPACT

 

3.                PROMINENCE

 

4.                 CONFLICT

 

5.                SIMPLICITY

 

 

 

Prime Time Palomar

Reporter Beat Sheet

Reporter:________________________________

Beat:____________________________________

 


·  Story Suggestion

 

 

·  Background Info

 

 

·  Sources to Contact: Include name,Ph#, best time to contact

 

·  Time Element (When should this run)

 

 

·  Ideas for visuals, graphics etc.

 

 

 

NOTE: Beat Sheets must be turned into Beat Bin by Monday at 5pm. This is worth valuable points towards your grade, and is of vital importance to the news gathering process. Don’t fail to turn this in.

The Demo Reel

April 30, 2004

From Andy Neil, Chief Editor, Fox 6

Demo Tapes

Hi Pat,

I consider myself a teacher in my current capacity as Chief Editor, and enjoy taking part in discussions about editing theory, practice, and/or the television industry.

I guess the number one rule above all others when preparing a demo reel has to be honest about your role in a particular project.  And I'm not talking about euphemistic wordplay to make you look as good as you can to a prospective employer (we all do that, and all employers know that we all do that).  What I'm talking about is don't call yourself the editor of a film or video project, when all you did was log footage for the editor.  Don't pretend knowledge or experience for equipment you don't truly know.  If you somehow make it on smoke and mirrors through the interview process it'll be readily apparent early on that you don't actually possess the skills you had indicated, and you'll not only get let go, but you'll have burned yourself for a job that you could have really benefited for.  One of the best-kept secrets about industry jobs is that with a few exceptions, the employer will be willing to teach you the equipment so long as they feel you have the foundation.  That's certainly true with me.  If all you know is Final Cut Pro, but you're a good editor, I don't mind teaching you the Avid environment.  In fact, in my position, there are very few editors (including experienced news editors) that know that system.  I very nearly have to train everyone when I hire them anyway. 

Looking back at my last paragraph, I noticed that I tend to be rambling a bit, which might not be constructive in answering your email so I'll try to be more brief from here on out.

Be honest and include all pertinent, credited work for each project on the reel.  The best way to do this is a small lower third or graphic overlay over the first few seconds of the clip. (eg: The World's Best Movie/editor, photographer)
Lead with your VERY BEST project.  Don't try to build up to the best work.  As soon as I'm bored, I'm going to stop the tape and never see the best stuff.
It's OK to start with a slate with your contact information, but you should definitely always end with it. 
Never put bars and tone at the top of your demo reel.  They are annoying, and most people will stop watching right there.  Bars and tone are for calibrating video for broadcast, nothing more.
Always use a VHS tape unless the employer specifies otherwise or you make arrangements beforehand.  VHSs may be a lower quality than Betas or DVDs, but there's no guarantee that the employer will have access to those.  Personally, I like DVDs since they are non-linear in nature, and I can control what order I watch things, but I'll never send one out unless I've checked with whom I'm sending it first.
Make your VHS dubs from digital material so there is a minimum of quality loss in the dub process, and clearly label the tape with your name and contact info.
Don't show entire projects, just 30 sec to 60 sec clips from a particular project.  I'm not interested in the story, just your ability to tell it.  If the clip ends and I find myself wondering what happens next, I'll likely call you.  As an addendum, you could put longer clips on a DVD so long as it's easy to navigate the menus to watch different projects.  When I'm finished watching a clip, I'll hit the menu button and move on.  The idea is not to give a prospective employer a reason to stop the tape.
Quick cuts/MTV style effects/jumpcuts are not synonymous with good editing.  Storytelling, pacing, and solid foundational skills are what I look for.  Also, don't think that music makes you look better.  Anyone can cut a music video.  But finding the natural beat of a story without music takes real skill.  Having said that, there is a place for quick cuts, jump cuts and all the rest.  Knowing WHERE they go separates a good editor from the mediocre ones.
Create transitions between clips and weave the clips together well.  You are an editor, and if your demo reel isn't of the highest quality, then you're exposing your limitations, and likely your work ethic as well.  Be particular about every little thing.  I can't tell you how often I see a reel where the editor dissolves between one clip and another and there is a flash frame during the dissolve.  Being an editor means living in the minutae as much as in the big picture.
When creating your slate, often times editors try to distinguish themselves from the pack with the look of their slate and info.  They also create complex transitions between clips, and creative graphics to inform of their credit on a particular work.  The overall demo will have a "look" to it.  This is fine.  In fact, it can really show the skill and maturity of an editor in a way that the clips themselves might not be able to.  However, be careful.  Do not substitute style for substance or clarity.  If I have a hard time reading your info because there some amazing effect flying on the screen, you've lost any advantage.  Choose elegant over exotic.  Don't use cliche'd techniques or overly iconic images (here's where people put their slates over SMPTE color bars).  Try to look at it from the point of view of the employer.  You're trying to tell a story with the demo reel.  The story of you and I am the audience.  Just like any other project, the way you cut it together will either get your point across that you're a wonderful person who'd be a dream employee, or else it'll be confusing, uneven, poorly paced, boring or any other number of things that will prompt me or anyone else to press stop.

Take care,

Andy