Associative Learning:
•Classical Conditioning
•Behavior is associated with paired stimuli
•unconditioned stimulus (UCS) yields an unconditioned response (UCR)
•a neutral stimulus (NS) is paired with the unconditioned stimulus (UCS)
•until the UCS alone (now the CS) yields a conditioned
response (CR)
•Ivan Pavlov
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•Operant Conditioning
•Behavior is associated with rewards
•Reinforcement
•Punishment
•B. F. Skinner